Last Updated: September 17, 2022
Editor’s note: Jasper AI was formerly known as Jarvis AI. Jarvis AI was formerly known as Conversion.ai.
Jasper AI is writing software that many people are talking about. It has been around for a few years and has proven to be among the best AI-based software products on the market. Let’s take a closer look at what Jasper AI offers, what quality it delivers, and how much it costs. We will also discuss the company’s support services and see if they are up to par. Jasper AI is software that uses artificial intelligence to help you write better and faster. It has many features that can help you with your writing, from grammar checking to finding the right words for your sentences. Jasper AI constantly learns and evolves, so it gets better over time.
Jasper AI Overview
A review would be useless if I didn’t walk you through my experience with using Jasper AI. So I signed up for the Jasper AI Boss Mode plan of 100,000 words generated. I did the Monthly route for $99/month since I didn’t want to pay the full price for the year without knowing the capabilities and quality of this AI writer. Upon signing up, I was entered into the 5-day free trial period.
Is Jasper AI an easy-to-use software?
While Jasper AI writing software isn’t super intuitive at first glance, the team at Jasper has put together some incredible materials at the Jasper Bootcamp section of the website that you can learn from. The guy in their videos is funny and engaging, making it much easier to follow and learn how to use the software.
Once you go through the videos and familiarize yourself with the platform, you will soon realize that Jasper AI’s user interface is extremely well thought out, even in boss mode. I was able to get going at creating content with Jasper AI within 1 hour from signing up.
How does Jasper AI help writers to produce quality and unique content?
Jasper AI is a content generation tool that uses artificial intelligence to help writers create quality content fast and easily. The software was created by consulting the world’s best SEO and Direct Response Marketing experts to teach it how to write great quality, unique content that performs well online. Jasper AI helps writers to get “unstuck” when they experience “writer’s block” by providing them with a library of content ideas and templates. The software also includes a built-in grammar checker and plagiarism detector to ensure that the content is high quality and unique. Thanks to Jasper AI, gone are the days of struggling with writer’s block or spending hours editing your content!
If you’re a writer, you know that sometimes developing new and unique ideas for your content can be tough. Whether you’re writing for your blog, social media, or even just for fun, it can be helpful to have a tool that can give you some inspiration when you need it. That’s where Jasper AI comes in! Jasper AI is a content generation tool that uses artificial intelligence to help writers create quality content fast and easily.
Jasper AI sign-up process
Step 1: Enter Your Information
Jasper AI’s sign-up screen is pretty straightforward. You are greeted with a simple form that asks for your Name, Last name, and email address. You must verify your email account to proceed to the next step.
Step 2: Verify your email
The next screen that you see after entering your information is the one that tells you that you will need to verify your email to proceed further. This screen will show that they have sent a code to your email address that you will need to get from your email (sample below); enter the input box, then click the Verify button.
Step 3: Tell Jasper AI about your business
This is the step where Jasper folks are gathering information about your company. I’m assuming that this will, later on, be used when marketing products to you or your business down the line. I have played by the rules and not only entered the mandatory information but also entered the domain name for this my company.
Step 4: How do you plan to use Jasper?
While I do not believe that this part will significantly contribute to how good your experience with the software is, I did provide the details for what I will be using this software for. In my case, it was Blog posts, Website content, and Email. Jasper does require you to at least select one of the options that are presented to you.
Step 5: Verify that you are not a robot
A good AI robot writer would not be good if he/she didn’t ask for you to verify that you are not a robot. There seems to be only enough room for one AI robot under this roof. Once you verify that you are not a robot, you will get taken to the pricing screen.
Step 6a: Picking out the right pricing plan for you (Annual Option)
If purchasing the annual plan of Jasper AI, you will have quite a few different options. You should pick the one that you feel will suit you best. If you do not believe you will be using the software extensively and do not need the Boss Mode features, you can settle for the Starter package. Here is the breakdown of the costs vs words generated for the starter package of Jasper AI with an annual subscription:
- 20,000 words: $24/month
- 35,000 words: $40/month
- 60,000 words: $65/month
- 75,000 words: $82/month
- 115,000 words: $124/month
- 150,000 words: $165/month
- 240,000 words: $249/month
- 320,000 words: $332/month
If you would like to go with the Boss Mode plan and pay yearly, you have different options and pricing:
- 50,000 words: $49/month
- 100,000 words: $82/month
- 300,000 words: $232/month
- 700,000 words: $500/month
Below I will explain the difference between the Starter and Boss Mode plans. However, let’s finish this Set-Up section first.
Step 6b: Picking out the right pricing plan for you (Monthly Option)
When choosing to go with the monthly plan, prices go up. However, I found it the best way to test out many other software tools instead of paying for a year upfront, even if it means losing some money down the line. I would rather know if the software is good before committing for a year. Here is the break of the monthly plan pricing for the Starter subscription:
- 20,000 words: $29/month
- 35,000 words: $49/month
- 60,000 words: $79/month
- 75,000 words: $99/month
- 115,000 words: $149/month
- 150,000 words: $199/month
- 240,000 words: $299/month
- 320,000 words: $399/month
If you would like to go with the Boss Mode plan and pay monthly, you have different options and pricing:
- 50,000 words: $59/month
- 100,000 words: $99/month
- 300,000 words: $279/month
- 700,000 words: $600/month
Step 7: Checkout cart
After you pick the plan from the previous step, you are greeted with this checkout form to enter your card information. It seems like Jasper AI company is processing payments using Stripe. I had some issues with the checkout process where Jasper charged my card and showed an error message on their end; however, that got figured out quickly after contacting the customer support center.
Just make sure to type in the correct information into the fields and monitor any notifications from your bank in case they think it’s a fraudulent charge. From the icons on the checkout form, it seems like they accept Visa, Mastercard, American Express, etc. Pretty much all of the major credit cards.
Jasper AI Software – What’s Inside?
You’ll find a dashboard similar to this in the app. This Dashboard will serve as your home base. This screen can be accessed by clicking Dashboard in the side navbar.
You can see the Dashboard to find:
- Feature updates: Stay up-to-date on the latest features and changes in the app.
- You can access your favorite templates by pressing the star icon at the top left.
- Check out how many words you have generated in the past seven days.
- Quick Links to the Facebook Community and earn free credits by leaving honest reviews.
Remember that to join the Facebook Community of Jasper AI, you must be a paying member. These questions will be asked of you when you are signing up for the group to be let it. You will also be asked for the email address attached to your account.
Jasper’s building blocks are 50+ templates. They can be used for specific purposes and are easy to use and understand. In the next section, we’ll discuss how to get the best out of them. The Templates link can be accessed from the left sidebar. Or, you can click the “Power mode” icon in the upper middle of the screen to access the templates.
Jasper AI allows you to create your templates that they call Recipes. These templates can help you in the future to create content quicker and more efficiently. If you have no “Recipes” in your stash, you can pick from one of the ones that the creators of Jasper are sharing with you so that you don’t have to start from scratch. Here are some examples of what they are providing:
- Cold Email: Write the perfect cold email using the AIDA model
- Blog Post: Whip together a quick blog post in 5 minutes using this recipe
- The Idea Factory: Start every project off the easy way by quickly generating great ideas
- Facebook Ad: Write a compelling Facebook Ad using the PAS framework
Product Review Blog Post: Learn how to write 10X faster product review blog posts
The Hero’s Journey Outline: The Hero’s Journey
- Rewrite / Expand Blog Posts (or other content): You want to quickly rewrite or expand existing blog posts or content
- Video Script Blueprint with Show Notes: This is a Video Script Blueprint with Show Notes that can be used as a blog post to drive traffic back to the video and bring in leads
- The Perfect Non-Fiction Book Introduction & Outline: This framework is formulated inside The 7 Day Book Challenge and developed from countless hours of research and study of bestselling non-fiction books
Templates are sometimes constrained, but documents allow for open-ended content creation. Therefore, the Boss Mode Plan includes documents. You should use documents for longer content, such as blog posts, emails, or social posts. The documents tab is where a lot of the magic happens if you are signed up for the Boss Mode subscription. This is the place where Jasper truly shines.
This is where the documents that you sent to trash live. Keep in mind that these documents will only live here for 30 days, after which they will get erased forever, and you will not be able to recover them. So trash things carefully.
Jasper Art, an AI-image generator, automatically generates images from simple text inputs. You can own the creation of Jasper AI and use it for any purpose. Jasper Art allows you to create images for marketing, blog posts, book illustrations, emails, and NFTs. Long gone are the days of needing to dig through a ton of Royalty Free images just to later find out that the artist has pulled the image from the site and is now sending out copyright infringement notices to everyone that has these artists’ work on their sites (yes, it happened to me too).
Jasper is the AI tool that creates Jasper images. While Jasper AI is most well-known for its ability to write premium AI text, the Art part of Jasper allows artists and designers to create visuals, including simple designs or intricate art pieces.
The creators of Jasper AI call this corner of the platform the bank vault for great content. I would not disagree. This is where you can find all of the copy ideas you and Jasper created together. You can organize these ideas and move them around whichever way you want.
Jasper AI Settings
If you go to the Settings tab of the Jasper AI platform, you will find the following:
- Workspace: this includes your Company Information and Customizations like connecting Surfer SEO, turning on the Dark mode, and changing language defaults.
- Personal: just your personal information like First and Last names
- Team: the place where you would invite your team members from
- Billing: you can view your available credits, subscription details, and invoices here
- Usage: usage details for the current billing cycle
- The usage section is very important to monitor to prevent any unexpected charges. The main things on this dashboard are the Credits used, Active users, Templates, and the time graph for the usage split up in day increments. The dashboard goes further to break down the user usage at the bottom.
My experience generating text with Jasper AI in Boss Mode
There are a few main components for generating good-quality text by Jasper AI under Boss Mode. Let’s get into the detail of each one of them since they have all important.
Name your document
Content description / brief
You will use the Content description/brief field to provide simple instructions on what Jasper should write. It is as if you were giving instructions to another human writer.
‘Write a blog post titled “8 Tips For a Greener Lawn”. It should include tips for homeowners in the United States.’
For the Content brief, I may continue the lawn care blog post example.
This is How Jasper Thinks. It’s a great place for you to add additional instructions that Jasper should follow. These are some examples:
“The tone of voice should be Bob Villa. Write about St. Augustine grass and Zoysia grass.”
Tone of voice
You can adjust the tone of your voice with some templates. You may wonder, “What tones of voice is the AI programmed in?” It can comprehend almost everything you throw at it. You can do whatever you like because there is no setlist.
Jasper follows patterns: Jasper is a fan of patterns. Jasper loves patterns, so if you write funny content with short, choppy sentences and hit Compose, Jasper will likely match your tone and style. He’ll continue to write funny content in short, concise sentences.
The tone of voice in a document: You can also describe your preferred voice in the content brief. You could, for example, put the following in the content section: “Write a marketing message using Jerry Seinfeld’s tone of voice.”
You can also use Boss mode to include the tone in the command, like the following: “Write headlines about the above that sound similar to Russell Brunson.” Jasper does not have a pre-programmed set of tones, so you can test many ideas and make your own. However, our list below has a few ideas if you need a starting point.
Helpful tips for Tone of Voice function with Jasper AI:
- Use one word
- I.e., don’t use “funny” or “sarcastic.” You can say “funny” or “sarcastic.”
- It would help if you also tried to use the voice Jasper will hear when you write your input.
- This is a list of adjectives that we have used to alter the tone of our voice:
- For professionals
- Jasper can match your tone of voice by entering characters’ names or people
- Optimus Prime
- Gary Vaynerchuck
- Tony Robbins
- Tony Stark
Some templates include keywords, as well as the document editor. Jasper will do his VERY best to include a keyword or two in your template input or sidebar. Sometimes, he’ll get it right. Sometimes you might need to go back and try again. You can try changing your input to generate more relevant content. Jasper would include the keyword if it was not included.
There are only three keywords that you can include at once. Type the keywords in the prompt. As you start, we recommend using only one keyword at a time. If you want to master this feature, ensure that you regularly update your keyword in the sidebar. You can also use Boss Mode to try a command such as “Write a title for a blog about…, include the word “keyword,” and then run that command.
You’ll find options to change the number of words Jasper writes after you hit Compose.
Shorter: ~20 – 25 words (S)
Medium: ~50 – 55 words (M)
You can go longer: 110 to 115 words (L)
To see the differences, try generating content with different Output lengths. Customers use either M or L. Sometimes Jasper may lose focus and start writing lower quality or off-topic material at the end.
Jasper will read what you’ve written and do his best to keep you writing when you click the “Compose” button (or CMD+ J on Mac, CTRL+ J on PC). It’s like telling a human assistant to write, “Keep writing where you left off.” Jasper will use your text as a starting point to determine what you write next. The section “How Jasper Thinks” will help you better understand Jasper’s decision-making process.
What sets Jasper AI apart from its competitors?
Articles are curated from existing online content
You may wonder how Jasper AI can be useful to you in your online business. An article writing software like this can be a great way to find and generate new ideas and even help you create a bio for your social media account. Creating content for the web can be time-consuming, so it can save you valuable time and sanity if you let an AI program write it for you. The article creation software offers over 50 templates and is free to download and use for your business. However, there is a learning curve for using the software, so it may not produce an accurate post every time.
Fortunately, Jasper comes with an editor that allows you to create content. The interface looks similar to Microsoft Word or Google docs. You can create headings, text formatting, keywords, and content descriptions. However, it does require you to write short content before it can be indexed. However, the editor will work better for you if you have lots of content to curate.
Besides articles, you can also use Jasper AI with other tools. Surfer SEO is one such tool, and Jasper has partnered with them for an integrated integration. You can use this software for free and try out their software for yourself to see how it works. Grammarly is another useful tool with Jasper AI, which will help you enhance your content and check for plagiarism. While this is not article-writing software, its versatility is worth a try.
With Jasper AI, you can generate content for your website. For example, you input your keywords or a topic, and the software will generate a piece of content based on those keywords. The software will then use the content you provide to create a web page, blog post, or ebook. You can even script videos with the software! And because Jasper AI is so versatile, you don’t need to be a computer scientist to use it.
Jasper AI-produced content is plagiarism-free
You’re probably wondering whether your article is original and plagiarism-free. Jasper AI is a powerful article generator that uses artificial intelligence and machine learning to write content that sounds natural. The system has 50+ pre-written templates to choose from. You can use the tool to write entire blog posts, short copywriting, or anything in between. The software even works with Copyscape AI to ensure content is unique. Moreover, it is free of plagiarism.
In addition to writing unique content, Jasper AI helps you prevent plagiarism. Its built-in plagiarism checker uses Copyscape to detect duplicate content and helps you create original content. The tool also features collaborative editing, which can be useful for team projects and individual work. However, the process of using Jasper AI requires a subscription. Also, ensure you don’t use high-keyword phrases while using it, as this will make your content more likely to be plagiarized.
Another benefit of using Jasper AI is its ability to write blog posts. It can write articles of any length, as long as an intelligent human writes them. For this purpose, you should choose the Jasper Boss mode plan. It has access to 10 percent of the internet and is not updated for a few years. It’s not enough for good writers, but it can save you time and energy.
Jasper Ai can be used to generate long-form blog posts, short copywriting, social media posts, YouTube videos, and ebooks. The software can detect previously written phrases and sentences, resulting in original content. Additionally, it’s compatible with major browsers and operating systems. In addition, it has an active Facebook community. The program isn’t appropriate for every niche, but it can be used by bloggers, marketers, and others in various industries.
Jasper can rephrase
With the power of machine learning, you can generate engaging content that will convert visitors into customers. AI copywriting is essentially computer-generated content created through natural language processing tools. For example, you can write a blog post, rephrase a piece of content, and create content briefs in no time. You might wonder how this technology can benefit you if you’re a marketer. In short, AI copywriting combines machine learning with artificial intelligence.
Jasper AI is a powerful tool alongside a human copywriter when writing for a website. It is not meant to replace a human copywriter; always ensure that you supervise AI-based software. However, with more than 50 content templates, Jasper can write content to suit any purpose. The software can create content for various audiences, from eCommerce product descriptions to blog posts and social media posts.
If you’re looking for an easy way to make your content more readable and digestible, Jasper AI can help you with that. It uses a proprietary machine learning algorithm to clean up your content and make it easier to read. In addition, you can use Jasper AI to rephrase content on your website or even repurpose it for a guest post. The feature works similar to Grammarly in that it generates an alternative snippet of text that you can replace, copy, and paste into your post. But it is not a perfect solution, as it can alter the meaning of your text.
Moreover, the AI will write content for you based on the content you provide. You can use it to write blog posts, articles, or landing pages. Jasper will correct grammar errors, rephrase your content, and even write articles for you. And because it works alongside you, Jasper AI can help you overcome writer’s block, even if you’re not confident in your writing abilities. The AI will rephrase content as long as it is researched and written for your audience.
Jasper AI learns from patterns and gets better over time
You can use Jasper AI to generate better content. You can use the Boss Mode to control the AI level and make your content stronger and smarter. Jasper Command allows you to dictate and publish a draft of your content. You can also use templates to create better content that converts well. You can also get a free trial of Jasper before you decide to purchase the service. Despite its limitations, Jasper AI is very helpful for writers.
Nevertheless, reading your output carefully is important because you may not like some of its suggestions. When writing long-form content, Jasper AI can be repetitive. If it is rejected, it might suggest the same thing again. As a result, Jasper AI takes time to become accurate. Although Jasper AI can be useful in speeding up your content writing, it still cannot replace a qualified copywriter. Jasper AI must be factually correct and should be able to change the tone.
Prices for Jasper AI vary. Starter plans start at $24/month for 20,000 words, but you can scale up to three times that amount for more writers. The Pro Unlimited plan costs $90 per month, billed annually. In addition, you can use Jasper AI to write full-length content. To find the best plan for you, compare prices and features. You’ll likely find a plan that meets your needs.
Jasper AI is an artificial intelligence system that can produce as close to human-like content as possible. The AI uses deep learning to produce human-like text and saves you time compared to writing from scratch. Jasper AI uses GPT-3 technology to mimic human language. Professional copywriters and conversion experts have trained Jasper to write as good as human-written content. Although this program isn’t free, it does come with a 10-day free trial.
Jasper AI Review – Pros and Cons
If you are looking for a content design tool, you may want to check out Jasper AI. Content is arguably the heart of marketing, and in this digital world, it is important to have automated and effective tools. The following will cover some Pros and Cons of Jasper AI. In addition, you’ll learn about its price and integrations. This is a good all-around tool for content marketing. But it isn’t without its flaws.
Positive things about Jasper AI
If you need a writing assistant, Jasper AI could be an invaluable tool for you. Designed for entrepreneurs, content writers, and agencies, it has excellent reviews and a ninety-one percent customer satisfaction rating. This automated content generator cuts the time spent on content creation in half and saves you time and money. Its capabilities are impressive enough to draw the attention of anyone in the writing industry, from content writers to agency owners.
The Jasper AI team is dedicated to customer support and is experienced with writing software products and online courses. It graduated from Y Combinator and has since produced several successful software products. Its pricing is affordable. Users pay just $29 for Starter services. The Pro and BOSS versions cost $109 and $119, respectively. If you want to save more money, you can pay for the BOSS version of Jasper AI. But be aware of its downsides:
Although it does not need humans to write, Jasper’s output depends on the input’s quality. The resulting content can be vague or very specific. It can create ten different copies at once and is flexible enough to learn the tone of voice of a particular copy. It can also determine the tone of voice for a specific copy, making it conversational, friendly, or inspirational. Despite the many advantages, some consumers have complained that the quality of Jasper’s content is inferior to that of a human writer.
A few disadvantages are worth considering, however. First, it is not suited for everyone. Jasper can produce readable content for a noob, while a human writer cannot complete such a task at a speed that would take years. It is also limited when it comes to writing long-form AI content. It can generate the entire article for you, but that can be an issue if you’re not a techie.
Negative Thing About Jasper AI
If you want to automate the process of writing articles, you might want to use a service like Jasper AI. This AI writing service offers several features, which include a range of customization options, unlimited word count, and multiple project folders. As a bonus, Jasper AI also allows you to write full blog posts. For $29 per month, you can use this service to automate short-form content, such as articles.
Using Jasper AI, you can generate a range of content based on keyword combinations. The tool’s templates are easy to use, including Facebook ad headlines, the AIDA framework, and a content improver. It can even repurpose existing content. Jasper AI comes in two flavors – the Starter Package for short copy and Boss Mode for longer content. The Starter Package is affordable, so you can start using it as soon as possible.
In addition to being easy to use, Jasper AI has excellent translation capabilities. It can be used to produce international content in more than 25 languages. That makes it perfect for international websites. It’s also very user-friendly, with tutorials and other helpful tools to guide you through each feature. Jasper AI also automatically deletes old data, so you don’t have to spend hours training your machine to write articles in multiple languages.
If you’re interested in trying out Jasper AI before committing to its Boss Mode plan, you should sign up for a free five-day trial. This plan comes with fifty templates and is the best deal if you want to test the software. Jasper AI offers two other plans, but we recommend the Starter plan for the best value. Once you’ve decided which plan you’ll choose, you’ll have a great AI-powered content assistant that’s perfect for generating content for you.
Jasper AI Price
The price of Jasper AI is not low. It is not cheap, but it offers many features for a small price. For one, it is an excellent marketing tool that can produce 50,000 words monthly. It can also read past 3,000 characters, leading to higher-quality output. Jasper AI is 100% original and plagiarism-free, and more than 50,000 writers and marketers already use it. Big names like Google and Airbnb are using it, too.
Jasper AI was created by Jake Pfohl, a prolific writer and founder of Start Blogging 101. He founded Crambler, a technology blog, to educate entrepreneurs and small businesses. He also has over a decade of experience in QA automation engineering. In addition, he has a knack for writing and has played in a country band for four years. His songs have opened for several big-name bands.
The cost of Jasper AI varies based on its features. There are two basic plans: Starter and Boss Mode. The Starter plan is the most basic and costs $29 per month. Boss Mode costs $49 per month, and it can generate up to 50,000 words a month. Jasper AI also offers a free 5-day trial. Depending on how much you use the software, it can generate over 50,000 words a month.
You can also use Jasper AI as a content writing tool. The AI-powered program allows you to publish content on your website five times faster. In addition, it also creates unique content for social media and blogs. It uses the latest GPT-3 technology to produce human-like text. It also consults with DRM experts and SEO specialists to ensure that the content is optimized for SEO and indexed by search engines. The price of Jasper AI depends on your needs.
Jasper AI Integrations
The program has multiple integrations for users of Jasper AI to achieve maximum results. These integrations can be combined with the platform to create complex reports. In addition, Jasper offers help articles and videos to get you up and running. For further assistance, you can submit a support ticket. Jasper AI’s support team has been excellent and responsive to questions. Despite its high-end price tag, it is definitely worth the investment.
To get started, describe the content you want to generate. Then, feed Jasper AI with relevant details. The more details you feed into the tool, the more relevant the output. For example, if you want to create a blog post on “starting a digital marketing business,” you can input a list of keywords and describe your desired content. Jasper will then generate relevant content for you.
The integrations in Jasper AI include a grammar checker and an outline generator. These tools allow you to easily create lists and articles that will improve the results of Google searches. Similarly, Jasper AI allows users to create a conclusion paragraph summarizing their content. By using this tool, you can automate the creation of blog post templates. You can also provide Jasper with specific commands, including your content’s wording and structure.
As with any other AI tool, Jasper AI requires some manual oversight. Although Jasper AI is incredibly capable of copywriting, it still requires some manual oversight. For this reason, it is recommended that users pay for a paid plan and try out the various features and functions. While you’re trying out the various functions, you may wish to write an initial piece of content to guide artificial intelligence. This way, you’ll be able to ensure the content you produce is the best possible for your customers.
Jasper AI Price comparison
Before you start comparing pricing, be sure to consider whether you need a free trial or a paid subscription. Some companies offer a free trial, and others don’t. You should be able to try out the software for at least ten thousand words to see if it’s right for you. Some companies offer a free swag box with the subscription, which includes a hoodie and T-shirt. Some people use Jasper AI only during the Boss mode, so it’s best to choose a plan that has enough features to make you feel satisfied.
Jasper AI, Starter, and Boss Mode plans start at $24 per month for 20,000 words (if paid annually), but you can also customize your plan with an increased word count. The cheapest plan for the Monthly route for the same word count is $29/month. There are also bonus packs, which allow you to write an additional 5,000 words monthly. In addition, you can try a free trial with Jasper AI and get a free ten-day credit to use the software. Jasper AI’s most popular plan is Boss Mode, which costs $59 per month. You can also purchase a one-year subscription for $49 or five million words.
If you’re looking for a cheap copywriting tool, you can always use the free trial option offered by the software provider. This option offers free training, video courses, and helpful support. While it may confuse new users, Jasper AI is easy to learn once you’re comfortable with its interface. After that, you’ll have much more time to work with it, but you should know what to expect when choosing the software.